Welcome to Basics Department – Home of Exclusive Sneakers & Streetwear Essentials.

Established in 2020, Basics Department (formerly known as Sneaker Boss UK) was created with one clear goal: to bring the most sought-after sneakers and fashion pieces to people who, just like us, don’t want to miss out.

From sold-out ASICS to hard-to-find Nike Air Forces, Air Jordans, and everything in between, we’ve built a platform that connects our customers with the freshest, most exclusive footwear on the market. And we’re just getting started.

As our community has grown, so has our vision. That’s why we’ve recently added clothing to our offering — including the in-demand FOG Essentials tracksuits, curated to keep you ahead of the fashion curve.

Why We Started

Growing up, having the latest fashion was always a dream — but it wasn’t always affordable. That experience lit a fire in us. We knew there had to be a way to enjoy the finer things without breaking the bank, and even better — to build something profitable out of it. That’s how this all started.

From our humble beginnings to now over 10,000 sales later, we’ve stayed true to the mission:
Make exclusivity more accessible — and do it the right way.

What You Can Expect from Us:

• 100% Authentic Sneakers & Streetwear – no exceptions

• Competitive Pricing – because we believe in value

• Limited Drops & Sold-Out Releases – from trusted brands like Nike, Jordan, ASICS, Essentials, and more

• Fast, Reliable Service – with a focus on customer satisfaction

At Basics Department, we’re more than a store. We’re a movement built on hustle, style, and staying ahead of the game — without forgetting where we came from.

Thanks for being a part of the journey.
This is just the beginning.